Both Rodgers and Mahomes have won Super Bowls and Super Bowl MVPs, maximizing their marketing value. Hes probably the most prolific pitchman coming out the NFL. **And that, as they say, is that. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. Stewart has major sponsorships with Coca-Cola, Kraft and Office Depot. Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." And that is, of course, a Coke. In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. ine Cain. Nonetheless, there is a popular belief that consumers trust the celebrities they admire. I dont know how successful the campaign was overall, but it worked on me because I actually bought this product because of this commercial. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. Plus, the average yearly coverage limit of Advantage dental plans ranges from about $1,000 to $1,300, according to the Kaiser Family Foundation. Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. Montana, therefore, would be: Not just because they both happen to be San Francisco (just a convenient bonus for me). Heat superstar LeBron James may have taken a pay cut to play alongside Dwyane Wade and Chris Bosh in Miami, but he more than makes up for it with the massive amount of money he brings in through a plethora of endorsement deals. All other NFL-related trademarks are trademarks of the National Football League. Which is why it's this quote in the AdAge piece from co-president and CCO Colleen DeCourcy (perhaps the Bill Belichick to the whole agency's Brady?) And from there, all hell breaks loose. Commercials Howard's main sponsorship deals are with Adidas and McDonalds, but he's also done commercials for ESPN, EA Sports, T-Mobile and Vitamin Water. Has any athlete in history even come close to the dominating advertising presence of Peyton Manning? Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. What are those most worth of a the Buttfumble designation? Any one of them could be another Manning passing record. Tables Can't argue with Joe, arguably could be No. At the age of 40, which is ancient for anyone not named Tom Brady. There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. Only four players in the NBA bring in more money from sponsorship than D-Wade. Here's a list of every NFL player in the commercial, in order of appearance: Dick Butkus Joe Greene Aaron Donald Peyton Manning Orlando Pace Alvin Kamara Drew Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. "It's like one-take bake. "We set the scene up, and we just go," Charney said. This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. You want to be great? AT&T TV Spot, 'Strongest of All Time' Featuring Bo Jackson With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. Griffin has been one of the most visible athlete in advertising over the past 12 months. Follow me on Twitter if you'd like. PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired Have questions about this ad or our catalog? 3 on this list. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. NASCAR driver Dale Earnhardt Jr. was ranked the No. Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. Over the past decade he's been one of Nike's most visible spokesmen. So he was "only" a second round pick by the San Diego Chargers. In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson watches a game on TV and comments that the receiver is one of the strongest he's ever seen. The author of one of the most beloved commercials of the 1970s laughs sheepishly as she tells the story of how she cast its starring role. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. We want to hear from you. It's been a Brees-like resurgence for FCB, and like the Saints stud, it doesn't seem to be slowing down. This is the way the world ends This is the way the world ends Not with a bang but with Retired football players participating in commercials. A little game to kick off the NFL's 100th season. "He'll [Mayfield] score a touchdown or throw a touchdown pass, and at the break, we try to get that pod.". Touchdown for tech? See? Former NFL players tackle many different fields, like "Good Morning America" host Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. It is highly recommended that you use the latest versions of a supported browser in order to receive an optimal viewing experience. Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them One-take bake. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. The track record and respect are lasting. Kurt Warner, Steve Smith Sr. and Adam Thielen break down QBs and WRs live on the field. Retired NFL Star Alex Smith Enters Partnership With Oofos Retired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. Although, he didn't earn much of his income on the greens93 percent of his total income was the result of endorsement deals. Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. Williams makes twice that through major sponsorship deals with Nike, Gatorade, Hewlett-Packard, Kraft, McDonalds, Este Lauder and Puma. It was only a few seasons ago that Kyle Orton was still a starting quarterback in the NFL, but despite that fact he seems to be a forgotten "star" of the past decade. Not much of a surprise considering he's the face of the NHLeven if you hate him. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. The massive contract extension Blake Griffin signed with the Clippers in 2012 will put him among that lucrative group from 2013 on. However, the ad is so powerful that I had to include it on the list. New York, Amsterdam, London, Shanghaivirtually every W+K office is the best in its region or country. Broke virtually every passing record while active. Yep. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. Overall, Kobe outearns LeBron by about $4 million per year. and two years at the University of Washington. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. And as AdAge noted in ranking W+K No. The fact that she earns nearly 35 percent of her income from her performance on the court makes her unique among other female top earners. But because, like Montana's 16-year career, the 30+ year-old GS&P's "career" has also included endless, highlight reel-level work like "Got Milk? He's got deals with Powerade, Foot Locker, 2K Sports, Skullcandy and Wilson Sporting Goods, and in 2012 he signed a $260 million contract with Adidas. The NFL's Super Bowl commercial was a banquet-hall brawl crammed with cameos by so many of the games biggest stars that it called to mind the cameo-crazy 1963 film, "Its a Mad, Mad, Mad, Mad World.". One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). Lets be real and acknowledge that NFL players are stars because they can play football, not act. Ads from State Farm and Progressive are some of the more notable spots. Allstate got the ball rolling in 2005 when it made a deal to place its logo across goalpost netting throughout 30 Division-1 college football stadiums. All of the Celebrities Starring in 2021 Super Uber Eats TV Spot, 'Undersharing' Featuring Marshawn Lynch An unfortunate incident for sure, but at least his bank account wasn't dented. Or Puma "After Hours Athlete." Michael Berg | Icon Sportswire | Getty Images. But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. The ads perform two-three times better than other ads aired in those games.". commercial The greats take it as an article of faith that the best is yet to come. Who would've known "Beast Mode" had an affinity for fried dumplings. Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. Your California Privacy Rights/Privacy Policy. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. He's the only NFL player the firm uses in its sports marketing campaigns. When Rodgers saw BJ Raji steal his pose, he didn't appreciate his own teammate stealing his touchdown dance. It's probably because Orton retired without saying a word to anybody. Mayfield helped the team win its first postseason game since 1995, after beating the Pittsburgh Steelers last weekend. And Mahomes is racking up newer deals as his spotlight continues to grow. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. And like Favre did from 1994 to 2007only QB to win MVP three consecutive years; 1990s All-Decade QB; Super Bowl champ in 1996CP+B utterly dominated for a stretch (Agency of the Decade in the 2000s). Other than the stars listed above, its hard to recall defensive players getting as much air time as those on the other side of the line. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. Unless an athlete ranks among the highest earners in sports, the monetary details of their endorsements are difficult to come by. Papa John's TV Spot, 'Go Two for Pizzas' Featuring Peyton Manning, Visit California TV Spot, 'Average Joes' Ft. January Jones, William Shatner, Skechers Relaxed Fit TV Spot, 'Country Fair' Featuring Joe Montana, Skechers Relaxed Fit Shoes TV Spot, 'Relaxing' Featuring Joe Montana, Papa John's TV Spot, 'Super Bowl 2015 Free Pizza Promo' Ft. Peyton Manning, AT&T Wireless TV Spot, 'Herencia: Gratis Samsung Galaxy S23' [Spanish], This site uses cookies to provide you with a great user experience. ", Added Rosner: "He's fun, and he's not afraid to do silly things; to be the punchline of the scenario. Web9 of the most popular jobs professional football players take after retiring from the NFL. Ranking the Top 10 Commercials Featuring Current NFL Players However, upon second thought, he wonders Elway was the first quarterback I ever remember refusing to play for the team that drafted him, the Baltimore Colts. As for those meals and money Joe Willie is pitching? 8 highest paid American athlete in 2012up five spots from the previous year. She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl Same thing goes for that money Namath says could go into your Social Security account. The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. Or will they become the 2008 Favre Jets (when he threw a whopping 22 interceptions and harassed a female reporter with NSFW texts)? A few Advantage plans may offer meal delivery for the qualified but only one or two plans in your county may offer those benefits. Seriously. I could have easily had Troy Aikman or Terry Bradshaw (four Super Bowl rings each) here. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. I loved F&Mgreat liberal arts schoolbut let's face it: A "Diplomat" is going to get his ass kicked every time by a Bulldog, a Cougar, a Tiger or a Gator. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. That's due to the Brady mentality that began in Portland back in 1982. Or Honey Maid "This is Wholesome." the Latest PCH TV Commercials Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. Or Sarah Silverman "Great Schlep." Long-time Yankee Derek Jeter may be pushing 40, but his advancing age hasn't been pushing down his earning ability. He's also been known to promote some really obscure things. Dinner for two at that swanky restaurant: $300. He's pretty natural and pretty relatable. football Baker Mayfield #6 of the Cleveland Browns in action against the Pittsburgh Steelers on January 11, 2021 at Heinz Field in Pittsburgh, Pennsylvania. that melds the Wieden and Brady mindset: "You've got to approach every year like it's the first." Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. I went to Franklin & Marshall, a Division III school whose team name was "The Diplomats." Get this delivered to your inbox, and more info about our products and services. We've received your submission. Not since Tarkenton and Favre had there been such a true double threat. June 4 - 7, 2023, New Orleans Recently Concluded Creative Media Awards February 2, 2023, NYC Agency of the Year January 25, 2023, NYC MediaPost All Stars This is the most famous Drew Brees commercial to date, and he has been involved with quite a few over his professional career. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. 1. Submissions should come only from actors, their parent/legal guardian or casting agency. Nope. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. Former Houston Texans defensive end didn't appreciate hearing Brees' chant from the guy in the ticket booth when entering the stadium. He recalled asking questions such as: "We were trying to test him to see if he could be improvisational," Charney said. That is, which personal, professional, athletic, on-and off-the-field qualities of the consensus top-10 NFL QB legends since the 1966 AFL-NFL merger (no leather-helmet guys) cross-pollinate with the most successful agencies? And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. Around 45 percent of his overall income comes from endorsement dealssome of which he shares with Peyton. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. This perennial All Pro is practically a lock for the Hall Of Fame. Brees may be a successful quarterback, but no one has patience when one man can manage to create traffic miles long by blocking the entrance. The best commercial involving current NFL players involves the Manning brothers once again. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). comedy as Marino was with his deep ball. 25 Athletes Who Have Been in a Million Commercials Informed of EDO's data, Rosner said he wasn't surprised the firms see a bump in searches around their business when their NFL ads appear. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. The conceit is a black-tie dinner for the leagues upcoming 100th season. Have you seen the latest PCH TV commercials starring Terry Bradshaw? State Farm did not immediately make a spokesperson available for this article. Why? It features Lewis punishing opposing tacklers with vicious stiff arms on the way to the end zone. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. After finished playing a hard-fought game, his biggest fan offered Polamalu his Coke Zero. Be warned, these are butt fumble bad. The firm said "search engagement premiums," a metric used to determine engagement among consumers, shows that Mayfield's ads still lag behind Rodgers and Mahomes' State Farm spots. BMW Films. TV ads for insurance companies featuring NFL quarterbacks Mayne wanted to know how to describe Smith's speed, and it took him a second to figure out the answer. Except for Danica Patrick and Dale Earnhardt Jr., there is no NASCAR driver that routinely earns a bigger percentage of his overall income from endorsements than Jeff Gordon. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Thursday morning which features clips of Montana playing for Notre Dame during the famous Chicken Soup Game the 1979 Cotton Bowl. And considering he's only 24, you can expect that list to keep growing for years to come. Perhaps because he doesn't rank among the top earners in sports. So he signed with the New Orleans Saints in 2006, and the rest, as they say, is history. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way.